By Francesca Bosisio
In the days that followed Donald Trump’s election, the media celebrated the dawn of a new Age, characterized by post-truth or post-fact politics. A point in the history of modern society in which a previously authoritative source of knowledge is neither considered as a reliable source of information nor a need. But post-truth politics, as opposed to its branding, is not a new phenomenon: worldwide, candidates have long ago diverted facts and statistics and appealed to people’s emotions to reach large parts of the population. The spread of social media has reinforced this trend. On the one hand, social media gave an audience to people who do not want or do not have the opportunity to go public via traditional mass media. On the other hand, it is allegedly more difficult to deny, challenge or improve the contents of a discussion happening on the boundaries of the private and the public sphere.
In Switzerland, few mass media commented on the post-truth or post-fact phenomenon in the days that preceded or followed Trump’s election. Only few papers tried to compare the results of the US presidential election with the raising of populist movements in Switzerland. An editorial on “Le Matin” wrote that: “Some claim, referring to statistics, that there is no similar risk [of financial powerlessness] in Switzerland. As if politics was only a matter of data, while everywhere the anger is growing. […] [T]he feeling of economic oppression and the anguish of not having enough reserve to face a harsh blow altogether weaken solidarity and give points to the populist formations.” In the same period, the “Tages-Anzeiger” also drew a parallel between Switzerland, France, and the US by highlighting that in these countries mistrust of authorities has become a leit motiv of right-wing parties.